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Your Local Bridal Shop For Over 40 Years!

For over 40 years, the Wedding Shoppe has helped countless couples find their dream attire. Our large selection, unbeatable prices, and memorable customer service have helped us grow into a premier wedding retailer in Minnesota, and one of the largest bridal salons in the country. Creating happiness isn’t our job, it’s our passion.

Who We Are


We are industry-leaders who care about our customers. We’ve won numerous awards recognizing our expertise, but your stories are what keep us inspired. It’s reviews from customers like you that help us create memorable experiences for every visitor, whether on our website or in our Saint Paul store. Visit us and see for yourself!

Why Choose Us


There are plenty of places to buy designer wedding dresses and bridal party attire, so what makes us unique? Many retailers say they have the lowest prices, biggest selection, and best customer service—but we guarantee it.

We are an authorized dealer of every product we carry, meaning they’re the real thing! 40 years in the industry have allowed us to build lasting relationships with top designers, giving us access to the newest collections and even exclusive lines.

The Wedding Shoppe Family


Did you know we are a family-owned business? Jim and Lois Fritz had an idea back in 1977 that has grown into the thriving brick x mortar & e-commerce business that is now run by their son and CEO, Jimmy Fritz.

The entire Shoppe team considers themselves a part of the Fritz family. Join our family and help us make dreams come true!