About Us

Who We Are

For over 40 years, the Wedding Shoppe has helped countless couples find their dream attire. Our large selection, unbeatable prices, and memorable customer service have helped us grow into a premier wedding retailer in Minnesota, and one of the largest bridal salons in the country. Creating happiness isn’t our job, it’s our passion.

Your wedding will be one of the most important days of your life—settle for nothing but the best. We are industry-leaders who care about our customers, always striving for 100% satisfaction. We’ve won numerous awards recognizing our expertise, but the Shoppe Stories are what keep us motivated and inspired. It’s the reviews from customers like you that help us create memorable experiences for every visitor, whether on our website or in our Saint Paul store. Visit us and see for yourself!

Why Choose Us?

There are plenty of places to buy designer wedding dresses and bridal party attire, so what makes us unique? Many retailers say they have the lowest prices, biggest selection, and best customer service—but we guarantee it.

We are an authorized dealer of every product we carry, meaning they’re the real thing! 40 years in the industry have allowed us to build lasting relationships with top designers, giving us access to the newest collections and even exclusive lines.

Hate tax? You won’t find any on our attire. Our Minnesota home helps you save money that can be used elsewhere in your budget, whether you buy in-store or online.

What if you’re not happy with your dress? No worries! Our return policy is one of the best in the industry. Online wedding shopping just got easier.

Our Core Values

Our values not only represent the standards we hold for our team but for the experience we believe every customer deserves:

The Wedding Shoppe Family

Did you know we are a family-owned business? Jim and Lois Fritz had an idea back in 1977, and it has grown into a thriving Saint Paul bridal shop and successful e-commerce website. We’ve even created our own line of bridal attire, Kennedy Blue, which became its own thriving company in 2014.

The entire Shoppe team considers themselves a part of the Fritz family, especially since their son, Jimmy, is now the CEO of both Wedding Shoppe, Inc. and Kennedy Blue. He upholds the dream his parents had 40 years ago, and works hard to reach more and more engaged couples every year. Thanks to the commitment and hard work of the Fritz family, we are able to help brides and grooms in Saint Paul and around the world. Join our familyand help us make dreams come true!

Community Outreach

Our passion for creating happiness extends past our store’s four walls into the Saint Paul community. Every year we walk in the Grand Old Day parade, celebrate “Holy Mutt-rimony” at Paws on Grand, and most recently celebrated marriage equality in the Twin Cities Pride Parade. Keep an eye on our Facebook page for more community events!