As any woman who has served as a bridesmaid in a friend’s wedding knows, it can be a real struggle to find flattering, contemporary, and stylish designs that break away from the traditional “bridesmaid dress” mold. Ready for a seriously refreshing and upcoming formal wear designer? Gather and Gown bridesmaid dresses tackle some of the main issues women have been complaining about for years, by creating a line of pieces that are fresh, current, and targeted towards busy young women who may not have the time in their schedules to arrange an appointment at a bridal boutique.

Trend Alert: Gather and Gown Bridesmaid Dresses Can’t be Beat

This quickly growing line was founded in 2014 by Michael Shettel and has been founded primarily as an e-commerce site, specializing in contemporary, unique bridesmaid dresses. Combining the convenience of online shopping with the gorgeous options available makes Gather and Gown an obvious choice for your attendants… here’s a list of my 7 personal favorite features about this designer’s dresses:  

1. Dress shopping catered to the modern world

The founder of Gather and Gown, Michael Shettel, created this line knowing that most women today utilize online shopping for almost every aspect of our lives. Using this logic, he created a company that makes finding a perfect dress over the internet a breeze. With detailed photographs, in-depth descriptions, and accurate measurements, it’s simple to choose your favorite designs from the comfort of your cozy couch or while you’re on the go, using your smartphone. The Wedding Shoppe website makes it easy to shop for your perfect Gather and Gown bridesmaid dress online, with our super handy “compare” option, allowing you to view up to 3 styles side-by-side to compare fabric, silhouette, price, photos, and more. Additionally, you’ll be able to add fabric, place a rush cut, and more… making your online shopping experience a cinch!  

2. Contemporary, flattering silhouettes

Above all else, the number one reason to consider this line is the gorgeous cuts these pieces are available in. While more traditional styles are absolutely available in this line, I am particularly impressed with the large selection of clean, fashion-forward options. Some of my favorites include a lace knee-length dress with an illusion keyhole back, adding a chic element to an otherwise standard style, and a cocktail length chiffon dress with long slashed sleeves (this one looks stellar in hot pink!) With everything from high-low hemlines and one-shouldered belted numbers, there is a plethora of variety and interesting pieces, all flattering and feminine.  

3. Unexpected hues

One of my absolute favorite pieces out of all of the current bridesmaid dresses is actually from Gather and Gown’s line, mainly because of the bold, classy color options. A floor length A-line silhouette with a sleeveless princess bodice is made unique by incorporating beautifully executed two-tone design choices, with variations including a black bodice with a full nude, black, or pale pink skirt. This extremely chic look is a perfect encapsulation of this designer’s expert knowledge of current trends. Be sure to check out the rich color choices available, too. Beautiful and rarely used hues include their vibrant navy tone and a more muted wisteria purple tone. The entire color collection offered with these dresses is unique, refined, and will please any bride hoping to incorporate some trend-focused hues.  

4. Reasonable prices

Your attendants will be pleasantly surprised at the affordable price points of this designer’s collection of expertly crafted dresses. Not only will they love wearing their ensemble on the day of your wedding, but they’ll be sure to get more bang for their buck since all of these dresses could effortlessly be repurposed for another occasion. With adorable styles in the $99-$199 range, your friends won’t have trouble justifying this small investment. You could even consider providing your girls with an accompanying accessory for a bridesmaid gift- this is a practical token that they are sure to cherish for years to come (and they’ll save a bit on their accessories budget for your big day, too!)  

5. Fantastic fabrics

The absolute standout for fabrics in the Gather and Gown line has to be their super sleek dupioni material. This sophisticated fabric would lend itself well to a formal occasion and will look fantastic in photos, particularly because of the way this semi-matte material catches the light with just a subtle hint of shine. Choosing a dupioni style in a knee-length style with a high or bateau neckline would easily emote a vintage, 1960’s vibe – have your girls wear their hair up for an ultra chic look! Other popular fabrics available throughout this line include chiffon, lace, luster satin, and tulle. No matter how formal your occasion may be, it won’t be hard to find the perfect fabric to fit your event’s theme, season, and mood!  

6. Consistency throughout the label

If you are hoping to dress your besties in a variety of styles but are hoping for some consistency across the board in their looks, consider choosing a few unique silhouettes within the Gather and Gown collection and order them in the same (or complementary) colors! This is a great way to mix up your bridal party’s look a bit, but still keep the continuity you want overall. I particularly love the idea of mixing up hemlines throughout the party. You could even have your maid of honor wear a floor-length piece in a matching color to show some distinction within your group. Have one girl sport a flirty style with a high slit, while another girl can wear a tea length sweetheart neckline dress in matching color and fabric. The chiffon pieces are really easy to coordinate for an entire group, as consistent colors are more available in the various chiffon silhouettes.  

7. Translates beyond the wedding

As I mentioned before, this beautiful collection dresses can be worn for almost any occasion. I’ve seen a few styles I would consider just purchasing to wear for a date night or as a guest at a wedding! Don’t let the bridesmaid dress label fool you – these designs are perfect for any occasion requiring a figure-flattering, contemporary style. Of all the bridesmaid designers out there, this collection definitely translates beyond the wedding much better than most other lines. If you haven’t picked out your engagement outfit yet, don’t rule out these adorable styles! Check out their cute ¾ sleeve cocktail length lace dress and pair with a fun pair of heels for an effortlessly chic ensemble, or you could opt for a chic tea length halter design in a bold color for a sophisticated and feminine look!   With Gather and Gown bridesmaid dresses, it’s easy to select beautiful, flattering styles that are contemporary, easy to order, and stand out from the rest of the formal wear market. If you’ve fallen in love with one of these dresses and aren’t so crazy about online shopping, come into our store to try one of these cute styles on! We understand that some people prefer to try these pieces on before purchasing, which is why we are always happy to help your bridal party find their perfect looks in person. Do you have any favorite Gather and Gown styles? Tell us what you love about this designer in the comments! You may also like...