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The Ultimate Guide to Allure Wedding Dresses

If you’re looking for affordable yet gorgeous wedding dresses that cater to a wide of variety of body types and preferences, Allure Bridal is the company for you! We’ve put together the ultimate guide to Allure Bridal, so keep on reading! Allure Bridal began back in 1998 just as a brick-and-mortar retail store but has since then grown into an award-winning bridal company. Allure is known for its classic yet contemporary bridal gowns. Allure pays attention to the details of each of its dresses, from beading to lace appliques, you know your Allure bridal gown will be both intricate and unique. Since Allure’s start in 1998, they’ve added a large variety of collections to fit every style, budget, and body type! All of Allure’s collections are as follows: Allure Romance, Allure Bridals, Allure Couture, Madison James, Wilderly Bride, Allure Women, and Allure Modest. Overwhelming, I know! But we’re going to break it all down for you, I promise! Allure’s gowns cost anywhere from $600-$4000, and each collection has its own specific price range that it follows, so we promise that you’ll be able to find a dress that fits your unique style and budget! Not sure where to start? Don’t worry—we’ll break it all down for you!

Everything You Need to Know About Allure Wedding Dresses

allure wedding dresses There’s clearly a lot to know about Allure considering how many collections they have! There’s a lot to unpack when it comes to Allure, but we promise that it’s not too hard. The more options, the better, we promise! Already know what you want to learn about Allure? Click on any of the links in our table of contents below to jump right where you need to go!

Table of Contents

  1. Allure Collections
  2. Prices
  3. Colors
  4. Accessories
  5. Other Dresses
  6. Sizing
  7. Retailers
  8. Latest Trends
  9. Shipping

Allure Collections

Allure wedding dresses There are lots of collections under Allure: Allure Romance, Allure Bridals, Allure Couture, Madison James, Wilderly Bride, Allure Women, and Allure Modest. Each collection has its own distinct style and price range, and each collection is just GORGEOUS. Read on for a breakdown of all the Allure collections!

Allure Bridals

allure wedding dresses The original line that started it all! Allure bridals is perfect for the sophisticated, classic bride that searching for some contemporary twists on these timeless styles. The intricate lace found in this collection will blow you away, we promise. Lace and tulle are two staple characteristics in this collection! Each Allure wedding dress is unique on its own and doesn’t need much dressing up to look stunning on the big day!


The price range for this classic line is $1000-$2500, allowing a little something for everyone with this line!

Allure Romance

allure wedding dresses If you’re a bride looking for soft, classic Allure wedding dresses that won’t throw out the budget, this collection is perfect for you! Featuring characteristics such as soft lace, staple silhouettes, elegant fabrics, and classic beading, this romantic and timeless collection is perfect for the classic bride.


The price range for this elegant, romantic line is $800-$1500. We guarantee you’ll find a stunning dress within your budget with this line!

Allure Couture

allure wedding dresses If you’re looking for drama and glamour, this line is for you. For the bride looking to stun her guests at her fabulous, fairytale wedding, you’re going to say yes to at least one of these Allure wedding dresses! Featuring dramatic silhouettes, gorgeous ruffles, the most unique lace you’ll ever see, and eye-catching beading, we promise you’re going to fall in love with this line as deeply as we have!


The price range for this fabulous line is $1500-$4000. Although the price range varies more for this couture line, Allure still has dresses in the lower price range so everyone can feel glam on their big day!

Madison James

allure wedding dresses If you’re a fashionable lady looking to stun your guests on your wedding day, this line is perfect for you. Madison James is similar to Allure Couture but offers more budget-friendly fashion-friendly Allure wedding dresses. Progressive, contemporary, and simply stunning all describe Madison James perfectly. We are LOVING the intricate beading, the dramatic silhouettes, and stunning trains. Madison James won’t disappoint!


For this fashionable, contemporary line, the price ranges from $800-$4000 so there’s a little something for absolutely everyone in this line!

Wilderly Bride

allure wedding dresses If you’re a free spirit at heart and looking to have a boho wedding, this line couldn’t be more perfect for you! Elegant, flowy, intricate, and truly unique perfectly describe these dresses. The lace appliques found on some of these Allure wedding dresses are like none other, and we promise that none of your guests have ever seen dresses like these!


For this boho bridal line, the price ranges from $750-$1500! Affordable and truly free-spirited, the budget won’t limit your wild heart from finding the perfect dress!

Allure Women

allure wedding dresses If you’re a full-figured woman looking for the perfect, extravagant dress, this line is perfect for you! Feel confident and graceful in these dresses made for women who rock their curves! This line features dramatic silhouettes, intricate lace, romantic tulle, and classic styles to meet every bride’s style preferences!


For this graceful line, the price ranges from $600-$2500 so every bride can find something beautiful for her wedding day!

Allure Modest

allure wedding dresses For the stylish bride who wants to slay the day away while maintaining modesty, this line is perfect for you! Just because you want a modest Allure wedding dress doesn’t mean you have to compromise fashion and style! Allure perfectly combines conservative features with classic yet contemporary characteristics like intricate lace and chiffon skirts!


For this modest yet elegant line, the price ranges from $700-$2000!


Allure Bridal as a whole ranges from $600-$4000 in price, but you can’t forget that each collection has its own price range to fit every budget! We promise you’ll find a dress you love in any one of these collections! We’ve broken down the price ranges according to collection for you so you don’t have to lift a finger:
  • Allure Bridals: $1000-$2500
  • Allure Romance: $800-$1500
  • Allure Couture: $1500-$4000
  • Madison James: $800-$4000
  • Wilderly Bride: $750-$1500
  • Allure Women: $600-$2500
  • Allure Modest: $700-$2000


allure wedding dresses If you’re looking for a large variety of colors to choose from, Allure won’t disappoint. From white to almond, Allure won’t disappoint! Check out a full color list below:
  • Ivory
  • Champagne
  • Silver
  • Almond
  • Nude
  • Desert
  • White
  • Platinum
  • Antique
  • Sand
  • Blush


When it comes to accessories, Allure does not disappoint with the beautiful selection of bridal capes to choose from! Capes are a fantastic alternative to the traditional veil if you’re looking to break the mold! Capes are fashion-forward and look truly stunning in pictures in every setting!

Other Dresses

allure wedding dresses Does Allure offer dresses other than bridal gowns? The answer is yes! Allure Bridal also offers bridesmaid dresses, and we promise you’ll adore them as much as we do! Allure’s bridesmaid dresses range in price from $150-$300.


allure wedding dresses One of the top questions we get is whether or not a designer’s dresses are true-to-size. Allure wedding dresses are true-to-size, but their sizes do run smaller than retail’s sizes. This is common in the wedding industry! If you’re looking to see what size you should order your dress, check out the bridal gown size chart for Allure’s bridal gowns! This size chart will be the most accurate way to see which size you should order your bridal gown in; however, we highly, highly recommend that you get fitted at a professional bridal salon to see which size you should be ordering your dress in. Your bridal consultants will be able to recommend the best size for you. You can measure yourself to see which size you best align with according to this chart, but we do not recommend this method at all. If you measure incorrectly, you are putting your bridal gown at risk. If you have your heart set on measuring yourself for your bridal gown, please refer to our “How to Measure” guide. The secret to ordering a bridal gown that will fit you best is to order a gown that will fit the largest part of your body. For example, if your bust and waist measure at a size 10 but your hips measure at a size 12, order a size 12 so that you can fit the largest part of your body in your dress and bring the rest of the dress in as necessary.


There are many places where you can buy Allure wedding dresses because Allure is a popular, award-winning designer! The best place to buy an Allure wedding dress is from Wedding Shoppe, Inc. Why purchase from Wedding Shoppe? We have been working with Mori Lee for over decades now and are hailed as a flagship store of Allure’s. Because we are a flagship store, we get the exclusive right to new collection additions prior to everyone. That means that no one gets to try on those new wedding gowns except those who go to Wedding Shoppe! Can't get your dress through us? Check out Allure's store locator to find a store who does carry Allure near you!

Latest Trends

Now that you know all the technical stuff about Allure wedding dresses, here are some of the latest trends found in Allure’s bridal gowns! Allure is a top-selling designer of ours, so we have tons of favorites from each collection!

Unique Lace

Lace is nothing new, and it’s been trending for so many years now, but brides are drawn to a different type of lace now: intricate, unique lace. Lace can be chunky, soft, or something entirely different! Check out some of our favorite lace Allure wedding dresses!

Marlowe by Wilderly

Marlowe allure wedding dresses If you’re looking for a truly unique lace bridal gown, Marlowe is it. With a gorgeous lace leaf pattern, the keyhole back, and a high-neck, this dress has a little something for everyone! This boho-inspired gown will fulfill all of your wildest Pinterest dreams!

9501 by Allure

9501 allure wedding dresses We are ADORING this unique yet classic mermaid gown. This dress is covered in unique lace from soft lace to gorgeous lace appliques to a lace v-neckline, this dress won’t disappoint! This eye-catching dress is a gorgeous twist on the lace bridal gown style!

9573 by Allure

9573 allure wedding dresses This lace and chiffon gown is the perfect mix of graceful and chic! The lace bodice of this dress simply cannot be beat! With a high-neckline and a sheer lace overlay that shows off the perfect amount of skin, this dress is simply gorgeous!


We are totally in love with the crepe trend! The minimalist bride is shaking the wedding industry, introducing sleek, elegant wedding dresses into every collection in Allure! Check out some of our favorite crepe gowns!

3101 by Allure Romance

3101 allure wedding dresses This dress is the perfect sexy, elegant crepe dress that every contemporary bride dreams of! The best part? This dress is only $800! The elegant v-neckline and stunning chapel train is trailed with crepe buttons. Simple yet gorgeous, and we all can’t get enough!

9603 by Allure

9603 allure wedding dresses This crepe Allure wedding dress is both sensual and sophisticated. The natural fit-and-flare silhouette accentuates all of those gorgeous curves! The simple v-neckline and spaghetti straps perfectly complement the low, cut-out back!

MJ518 by Madison James

MJ518 Allure Wedding Dresses We are totally DIGGING this elegant dress! The stunning high-neckline perfectly complements the natural waistline and a-line skirt. And you can’t forget about that back and train! The chapel-length train will give you the dramatic entrance every bride dreams of, and we cannot get enough of the open-back!


It’s no secret that tulle is in and has been in for a while now, but we are still eating up this trend like crazy! From simple, soft tulle to tulle covered in sparkles, you really can’t go wrong! Here are some of our favorite tulle Allure wedding dresses!

2716 by Allure Romance

2716 allure wedding dresses This gown by Allure Romance is a popular gown for a reason! This simple dress features a soft v-neckline, a soft lace bodice, and a full tulle skirt to fulfill your wildest fairytale dreams! Feel like a true princess in this gown!

3117 by Allure Romance

3117 allure wedding dresses We are totally stunned by this Allure dress! Featuring an illusion portrait neckline, a lace bodice, and super soft tulle that tapers off into a chapel-length train! And you can’t forget about that illusion lace back and lace appliques at the bottom of the train! You’re sure to make a grand entrance in this!

9359 by Allure

9359 allure wedding dresses This tulle ballgown is the best mix of glamorous and timelessness. The bodice is covered in lace and intricate beading that makes this dress as eye-catching as it is! The illusion lace and beaded back perfectly completes this princess ballgown!


What is Mikado? Mikado is a type of silk-blend fabric that is soft and extremely elegant but not nearly as expensive as 100% silk! Get the best of both worlds with Mikado! Check out some of our favorite Mikado dresses!

3112 by Allure Romance

3112 allure wedding dresses This insanely unique and stunning ballgown features a beautiful embroidered bodice with illusion lace. The bodice perfectly contrasts the full Mikado skirt. We are loving how the Mikado fabric creates the perfectly pleats in the skirt!

9570 by Allure

9570 allure wedding dresses This stunning dress is made entirely out of Mikado and has an eye-catching shine to it that we promise will catch all of your guests’ attentions! This dress features a stunning, deep v-neckline as well as v-back. Simple but stunning, this dress look absolutely stunning on everyone!

3100 by Allure Romance

3100 allure wedding dresses Elegance and sophistication are written all over this dress! This dress also features a full Mikado ballgown skirt and a deep v-neckline, but what makes this dress truly stand apart from the rest is the stunning lace illusion back!


Have questions about when you’ll receive your dress? Don’t worry—we’ve got you covered! For standard delivery, your bridal gown will arrive about 4-6 months after you place your order. Need your dress sooner? There are other options that you can purchase for an additional charge! Dresses that are rush shipped will arrive 3-4 months after you place your order. Priority shipped dresses will arrive 2-3 months after your order is placed. Notify your bridal consultant if you need to purchase special shipping for your gown.


And that’s a wrap, ladies! If you’re looking to purchase an Allure wedding dress, Wedding Shoppe has been a retailer of Allure’s for decades now, so we truly know the ins and outs of Allure. allure wedding dresses Unlike other retailers, we carry each of our Allure wedding dresses in multiple sizes to accommodate brides of any and all body types! We carry every collection and continually update our inventory to reflect current trends and to allow for diversity! We showcase Allure wedding dresses that will fit every budget Wedding Shoppe offers a friendly and efficient customer service team that is here to help with any and all of your questions! Feel free to reach out to us at any point if you have any questions. Check out our extensive collection of Allure wedding dresses and book your appointment with us today!

Leave a comment

Brooke Bonds
May 16, 2019 10:04

One of the designers I love!

May 16, 2019 10:04

These dresses are amazing.

Hannah smith
May 16, 2019 10:04

Love this!

Marissa P
May 16, 2019 10:04

Beautiful gowns! Love the crepe especially!!

May 16, 2019 10:04

I love this collection! So elegant and feminine!

Kristina Blume
May 16, 2019 10:04

Love!!! 😍😍😍

K-Resha Browne
May 16, 2019 10:04

These are really beautiful dresses. So excited for the giveaway!!

May 16, 2019 10:04

They are all so beautiful! Choosing is going to be so difficult.

Tiffany R Felkner
May 16, 2019 10:04

The allure line is so beautiful :):):)

Gina Day
May 16, 2019 10:04

I love beautiful back dresses. These look amazing for a great price

Danni Henderson
May 16, 2019 10:04

Allure bridal has always been my favorite wedding line. They are so elegant, and affordable! The romance collection is my favorite. It offers classic, elegant dresses that are soft and romantic. This article was very informative regarding the dresses and the prices!

May 16, 2019 10:03

Absolutely gorgeous! Can’t wait til my big day!

Jennifer Brumley
May 16, 2019 10:04

Beautiful dresses ❤️

Heba Mohamed
May 16, 2019 10:03

I find your blog so helpful, organized and with every single detail and idea about weddings, engagements. It helped me so much with planning my wedding since I only have 4 months to plan for everything. It definitely made a difference to plan for my big day. THANK YOOOU and keep the awesome work to help others!

jela anuales
May 16, 2019 10:03

Someday <3

Sierra Maggard
May 16, 2019 10:03

Thanks for the info!

May 16, 2019 10:03


May 16, 2019 10:03

So excited to go dress shopping, I can’t wait to try on all these beautiful dresses!

May 16, 2019 10:03

I am very inspired with these elegant wedding gowns

May 16, 2019 10:03

Love this Blog !

Hailey Kirk
May 16, 2019 10:03

All of the dresses are beautiful. I would love to wear one on my wedding day.

Jennifer garcia
May 16, 2019 10:03

Your Dresses are a dream come true absolutely beautiful and stunning

May 16, 2019 10:03

Love allure… the lace patterns give their dresses a modern romantic Spanish feel which is perfect for my Mexico wedding

May 16, 2019 10:03

The lace on these gowns! So dreamy!

Stephanie Casillas
May 16, 2019 10:03

I just wanted to say that I am in love with the Allure Bridals Collection!

May 16, 2019 10:03

These gowns are absolutely stunning. This information was all so useful and very informative when it comes to allure wedding dress shopping!

May 16, 2019 10:03

Excited for the giveaway! Such beautiful dresses 😍

Meegash Salon
May 16, 2019 10:03

Nice Blog Thanks For The Information. But Also Visit Meegash Salon Address Is in Description-B-2, New Sector – E, Chandralok Colony, Aliganj, Lucknow, Uttar Pradesh 226024

May 16, 2019 10:03

I love this designer but have always been overwhelmed by their multiple brands! Thank you for this amazing guide (especially the pricing) for Allure wedding dresses!

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