Jim Hjelm Occasions is one of the labels carried by the prestigious bridal house, JLM Couture. JLM Couture houses some of the most fabulous names in the entire bridal industry, including Jim Hjelm Occasions bridesmaid dresses and Tara Keely bridal gowns. JLM is engaged in the process of designing, manufacturing, and distributing the beautiful bridal gowns and bridesmaid dresses in these collections, available at Wedding Shoppe Inc, as well as the gowns in the collections by Alvina Valenta, Blush by JLM, Jim Hjelm, Lazaro, Alvina Valenta Bridesmaids, and Lazaro Bridesmaids.
Throughout all of the collections in the JLM Couture bridal house, is a unified feel of classy elegance in the beautiful, timeless designs featured in their bridesmaid dresses and designer wedding dresses.
The head designer of the Jim Hjelm Occasions collection is Francesca Pitera, who blends her skills for using sumptuous fabrics and exquisite details, with her talent for creating innovative designs; creating bridesmaid dresses that are simultaneously fashion forward and timelessly beautiful. Francesca was born and raised in Laguna Niguel, California, and attended the highly esteemed Otis College of Art and Design (formally known as the Otis Art Institute of Parsons School of Design, but now independent of New York’s Parsons School of Design) in Los Angeles, California; known for having one of the top fashion design programs in the United States.
Before assuming her current role, creating magnificent designs for Jim Hjelm, Francesca Pitera was the senior designer for the esteemed women’s label, St. John. She has always been interested in designing bridal fashion, which is, perhaps, why she has some of the best designs in the entire industry. She has been awarded multiple times for Distinctive Excellence in the Bridal Industry (DEBI) in the category of “Best Style Bridesmaid’s Gowns” for her designs in the Jim Hjelm Occasions Collection.
With an exceptionally keen eye for detail, Francesca has noted that “every little thing is important, even the placement of embroidery, or the way draping falls over a gown’s bodice.” Thus, she strives to create a wide range of different designs, in order to give brides and their bridesmaids a good variety of strong choices.
The fresh approach that Francesca Pitera takes on bridal design has enabled her to translate trends, hot-off-the-runway, into her timeless, beautiful designs for Jim Hjelm bridesmaids dresses.